Soapbox

The Soapbox project unfolded as an engaging proof of concept. Through a thorough exploration of their brand and competitors, we identified considerable potential for Soapbox, recognizing the need for a boost. In close collaboration with accounts/brand management, a detailed plan was devised to propel their brand and social presence to new heights. It was evident that they harbored a vision and were attuned to trends, yet limitations in budget and experience posed challenges to realizing their full potential. Our objective was to showcase how to breathe life into their vision—constructing a social brand with captivating images and design. This strategy aimed not only to fortify brand cohesiveness but also to convey the narrative of Soapbox while remaining true to its mission.