Our Terrain

"Our Terrain" is a captivating documentary delving into the world of trail runners. During the research phase, it became evident that a title-centric approach would best capture the essence of the narrative. The aim was to evoke a sense of adventure without resorting to literal depictions of mountains or terrain. Inspired by renowned brands such as The North Face and Patagonia, known for their emphasis on typography, several design options were crafted. Each option sought to encapsulate the essence of "Terrain" without explicitly referencing mountains, hills, rocks, or dirt, offering a fresh and engaging perspective.