Boom Pilates

Boom Pilates Social Branding was a collaborative effort that I spearheaded with a team, blending the essence of Pilates with the vibrant energy of the 80s and 90s—a nod to the owner's deep connection to the music scene of that era. The overarching theme for the company revolves around "Good Beats and Great Pilates." Recognizing the often "snooty" nature of the stereotypical Pilates industry, our aim was to break away from convention. My responsibilities included shaping the visual identity and vibe of Boom's social platforms, as well as curating the photography featured on both Instagram and the BOOM Pilates website.